These are the mood boards I developed at the start of the project. The population of the City of Chelsea consists largely of Latinx people so I pulled many examples of Latin American art and design for inspiration.
These are the first concepts I proposed for the Promotores (a community service organization in Chelsea) branding. I focused on creating imagery inspired by Latin art and used earth toned color schemes and rugged textures to create a sense of authenticity.
These are the original logos I proposed for the ¿Sabías Que?/Did You Know? campaign. I focused on finding a font with a lot of Latin character and manipulated the type to give the campaign a unique, branded feel.
The client decided that they wanted a brighter color scheme. These are the color options a classmate of mine, Juliet, proposed that we as a class ended up pursuing.
I worked to create bold and eye-catching yet authentically Latin feeling color combinations using the new color scheme. Since the branding is for a community outreach program, this authenticity is key since it helps community members see themselves represented in the branding. These are the logos I proposed using the new colors and with a few adjustments based on client feedback.
These are the final lockups and color schemes I proposed for the Promotores logo. I chose this color scheme because it is bold and eye-catching while remaining approachable.
These are the final lockups and color schemes for the ¿Sabías Que?/Did You Know? campaign branding. The logos were adjusted based on client feedback that the question marks were too prominent in previous iterations.
These are a few flyers I created for the campaigns. Some of the artwork including the woman holding the baby and the flowers (that I integrated into my own illustration) were created by my classmate Christy Luddy.
This is a harm reduction infographic poster I created drawing inspiration from one of the earlier logos I proposed to inform my illustration style.
These are some examples of the branding in use.
This is a wrap design I created for one of Chelsea's community outreach brands. The van is not directly connected to the Promotores organization so the design does not feature the organization's branding and it has a slightly different illustration style. However I used the same color scheme to maintain some consistency.
